The complete collection of free AI & marketing templates, checklists, scripts and guides. Designed for consultants, advisors and professional services firms.
Most downloaded
A one-page strategic web plan. Co-created with David Meerman Scott, featured in Forbes and downloaded over 1 million times.
Download free →
Install your expertise into Claude, ChatGPT, Copilot or Gemini. Set up your AI Business Brain in one guided download.
Download free →Also highly recommended
Your entire content marketing strategy and sales funnel needs these building blocks for each stage.
Download free →
White-hat search engine optimisation. SEO strategy is as easy as 1-2-3 with this free 3-step guide.
Download free →How to shoot a clean, high-trust professional headshot for LinkedIn.
Download free →A simple guide for creating short, effective videos for LinkedIn and social media.
Download free →Prompts and structures to dramatically increase your content output.
Download free →A strategic framework for growing your presence on LinkedIn.
Download free →Scripts and steps for building meaningful professional relationships.
Download free →A guide to turning conversations into leads without pressure.
Download free →Fix the most important parts of your profile in 10 minutes.
Download free →Scripts for invitations, follow-ups and warm outreach.
Download free →A collection of popular LinkedIn templates in one download.
Download free →A 5–10 minute/day routine for staying visible on LinkedIn.
Download free →Checklist to recover your account and restore normal LinkedIn activity.
Download free →Extract and structure your intellectual property into usable content quickly.
Download free →A guide for presenting with confidence at events, conferences and online.
Download free →A planning template for mapping your content themes across the full year.
Download free →A simple weekly rhythm for consistent content creation and publication.
Download free →A full-year marketing and content planning framework.
Download free →Identify content gaps and generate useful topics for your audience.
Download free →A ready-to-use Trello board for organising your content production.
Download free →A full-year editorial schedule for content planning and production.
Download free →Coordinate content drafting across team members efficiently.
Download free →A proven structure for writing high-performing blog posts.
Download free →A simple blueprint for writing persuasive case studies that convert.
Download free →Prompts and frameworks to generate fresh content ideas consistently.
Download free →A weekly operating cadence for consistent content creators.
Download free →A reusable structure for writing high-performing AI prompts every time.
Download free →A 6-part Prompt Stack to train AI to write in your voice, every time.
Download free →A simple structure for writing effective sales emails that convert.
Download free →A complete onboarding email series for new subscribers.
Download free →A long-term relationship-building sequence for your leads.
Download free →A layout and checklist for building effective webinar funnels.
Download free →A best-practice landing page framework for lead capture.
Download free →Make sure your lead magnet hits all the essential elements.
Download free →A one-page strategic web plan, 1M+ downloads, co-created with David Meerman Scott.
Download free →The building blocks for each stage of your content marketing strategy and sales funnel.
Download free →White-hat SEO made simple, a free 3-step SEO strategy guide.
Download free →A complete lead nurturing system from first contact to client.
Download free →Bluewire's foundational marketing framework for professional services.
Download free →Identify quick wins and easy improvements in your marketing right now.
Download free →A one-page inbound marketing campaign planner.
Download free →The full inbound marketing framework for attracting and converting clients.
Download free →A relationship-first marketing system for professional services firms.
Download free →Audit your web presence and identify what to fix first.
Download free →A reporting format for tracking and communicating marketing activity.
Download free →A simple system for managing important professional relationships.
Download free →Plan your content across multiple platforms in one view.
Download free →A short daily checklist for staying active and visible on Instagram.
Download free →A fast daily marketing routine for building a presence on Facebook.
Download free →A beginner-friendly guide to getting active on social media.
Download free →A sign-off process for teams managing corporate social accounts.
Download free →Scripts for responding to difficult social media comments professionally.
Download free →Policies for staff and contractors posting on social media.
Download free →A simple satisfaction and feedback survey for your team.
Download free →A ready-to-use Trello board for your marketing workflow.
Download free →A weekly plan for task assignment and content delegation.
Download free →A comprehensive guide to inbound marketing for businesses.
Download free →The complete content marketing playbook for businesses.
Download free →A system for finding, pitching and publishing guest posts.
Download free →A planning template for Google Ads campaigns.
Download free →Plantilla de Planeación de Estrategia Web, the Web Strategy Template in Spanish.
Download free →The complete set of templates featured in Web Marketing That Works.
Download free →
Adam Franklin is the founder of Bluewire Media and creator of the Leverage Yourself™ program. For over 20 years he has helped consultants, advisers, and professional services firms market themselves simply and well. These templates are the practical tools he has built and refined along the way, and shares for free.
Meet Adam →Every template above has a fully editable version in Template Club, formatted, rebrandable, and ready to use. $300 USD for the full library. Use code INSIDER to save $200.
Got questions
A good AI framework starts with context, not clever prompts. The one we use is the AI Business Brain: you capture your business across nine knowledge files (clients, offers, positioning, voice, and processes), plus instructions and guardrails, so any AI tool reasons about your firm rather than guessing. Download the free AI Business Brain Template above to see the full framework.
A practical AI methodology moves in three steps: speed (let AI take the repeatable admin first), thinking (use it to structure problems and draft in your voice), then leverage (capture your judgement so your team and your tools work the way you would). Start with one repeatable task, template it, then expand. The free templates on this page give you proven starting points.
Yes. This page is a library of free AI and marketing templates, including the AI Business Brain Template, the 'Write Like Me' AI prompt stack, and the AI Perfect Prompt Template, alongside dozens of checklists, scripts, and planners for accountants, advisers, lawyers, and other professionals. Everything is free to download, with no login required.
The best prompt template gives the AI a role, context, task, and format every time, instead of a one-line request. The free AI Perfect Prompt Template and the 'Write Like Me' Prompt Stack on this page give you reusable structures that work across Claude, ChatGPT, and other tools, so you get consistent results without rewriting prompts from scratch.
Yes, all templates on this page are 100% free and instantly downloadable. No credit card, no login required.
Consultants, advisors, experts and professional services firms who want practical marketing tools without the fluff.
Yes, all templates are designed to be customised. Make them your own and use them in your business.
Yes, all editable versions are available in Template Club for $300 USD. Use code INSIDER to save $200.
Yes, the library is updated regularly. The AI templates in particular are refreshed frequently.
Scroll to the Legacy & E-Books section above, or download directly at go.bluewiremedia.com.au/web-marketing-that-works-book