Updated June 2026
AI Advisory · Professional Services Firms

AI Advisory for professional services firms.

Hands-on help to build real, working AI capability across your firm. We start with the founder, then roll it out across the team, so AI becomes part of how the business operates every day.

Platform-flexible. We typically work with Claude. If ChatGPT is your preferred platform we work within that, or Gemini, or Copilot. The goal is the same: a genuine, working AI capability embedded in how your firm operates.

Adam Franklin, AI advisor, speaking to a professional services audience
AI advisory is hands-on help for a professional services firm to build real, working AI capability across the business, starting with the founder. It is for established firms in accounting, financial planning, mortgage broking, law, property, medical, and veterinary practices that want AI genuinely embedded in how the firm operates, not a one-off tool or a training video.

AI is the most powerful tool most professionals will use in their working lifetime.

For professional services firms, the gains are larger than almost anywhere else. The work is expertise-driven: advice, documentation, client communication, knowledge work. These are exactly the tasks where AI produces the most dramatic results.

A lawyer, accountant, financial adviser, or mortgage broker who uses AI well is not doing less thinking. They are getting five times more from the same thinking. The output goes up. The quality goes up. The hours required come down.

The firms building this capability now are getting a head start that compounds. It is about learning a genuinely transformative skill while the window to move early is still open.

Professional services firms from five to fifty people.

📊

Accounting & advisory firms

📈

Financial planning & wealth

🏦

Mortgage & finance broking

🏠

Property & real estate

⚖️

Law & commercial law

🩺

Medical & specialist practices

🐾

Veterinary practices

🧩

Consulting & M&A advisory

The sweet spot is the founder-led firm where the principal's expertise is the product, and where getting AI working properly across the whole business unlocks compounding gains at every level.

AI working the way your team uses email.

The goal is to build real AI capability inside your firm, so your people know how to use it well, and it becomes part of how the business operates every day. Every person in a professional services firm should be using AI the way they use email. Every day, as a core part of how they do their work.

We start with the founder. Once the founder has the skills and the systems in place, we build outward. Directors, senior staff, the broader team.

Most firms move through the same three levels.

Level 1

Speed

AI takes on the admin first. We start with quick wins, the fast and obvious tasks AI can take off your plate in the first few weeks. Drafting, file notes, research, internal communication, the repeatable work that quietly fills a week. None of it needs your judgement, but all of it has been eating your hours. As AI handles it, the time comes back.

Level 2

Thinking

Once the admin is handled, AI moves up to the thinking work. Structuring a problem, pressure-testing a recommendation, drafting the first version of advice in your voice. You still make the call. AI gets you to a considered answer faster, and gives your team a way to think things through before it reaches you.

Level 3

Leverage

At the top level, AI carries your judgement at scale. Your way of thinking and deciding is captured, so your team and your tools reason the way you would. The firm produces work to your standard without every decision routing back through you, and the knowledge stays in the business.

This is the arc. Speed, then thinking, then leverage.

Most AI is a smart stranger. We fix that.

It can think and write, but it is guessing, because it does not know you or your firm. We fix that by building three brains, in order.

Start here

AI Founder Brain

Your own AI, built around how you think, decide and write. It captures the judgement that lives in your head, so AI works in your real context instead of generic textbook mode. Every firm starts here.

Next layer

AI Business Brain

The next layer out. Your operations, clients, positioning, offers and IP, all captured so the AI reasons about the business the way you do.

Across the firm

AI Firm Brain

The whole firm, top to bottom. Every person gets their own AI team for the tasks they do, from founder to partner to practitioner. No knowledge walks out the door.

Three pillars. One compounding result.

The advisory work is structured around three pillars. Each one targets a different constraint that holds an established firm back from compounding properly. The three levels above all live inside the first pillar.

Increase capacity · AI You™

AI You™

Use AI to capture your thinking, reduce decisions, and free up time for the work that actually matters.

Align authority · Digital You™

Digital You™

Close the gap between your real-world reputation and your digital presence, so trust is established before anyone calls.

Build demand · Virtual You™

Virtual You™

Design demand that grows through your relationships and reputation, not through constant effort or performing for attention.

Capacity comes first. Every firm starts there. Credibility and demand build on top, and the leverage compounds.

Adam Franklin, AI advisor and keynote speaker

Two decades advising professional services.

Adam Franklin has advised professional services businesses for over 20 years. He is an in-demand AI advisor with Bluewire Media, lead trainer for AI Edge, Australia's leading AI program for professional services, and a keynote speaker on AI for accountants, financial advisers, mortgage brokers, lawyers, and property professionals.

He is the bestselling author of Web Marketing That Works (2014).

Learn more about Adam's speaking and training →

Leverage Yourself™

The private advisory partnership is called Leverage Yourself. To understand the methodology, the structure, and whether it is likely to be a fit, the best next step is to read the program overview.

Read the Leverage Yourself™ overview →

AI advisory, by profession.

What does an AI advisor do for an accounting firm?

An AI advisor helps accounting principals and their teams use AI to handle repeatable knowledge work: drafting, documentation, internal communication, research. So the firm produces more without adding headcount. The work starts with the principal and rolls out across the team.

What does an AI advisor do for a financial adviser or financial planner?

For financial advisers, the gains show up quickly in client communication, file notes, compliance-adjacent documentation, and repeatable internal decisions. The adviser thinks at the same level. The output increases significantly.

How can a law firm use AI?

Law firms can use AI for drafting, legal research, client communication, and internal knowledge management. Legal work is IP-heavy, documentation-heavy, and expertise-driven, which is exactly where AI delivers the largest gains when it is implemented well.

How can a mortgage or finance broker use AI?

Mortgage and finance brokers can use AI for application notes, client updates, lender research, and compliance-adjacent paperwork. Broking runs on documentation and repeatable file work, so AI handles that load and brokers move more deals without adding headcount, spending more time with clients and referral partners.

How can a property or real estate business use AI?

Property and real estate businesses can use AI for listings, client communication, contracts, and follow-up. AI takes on the drafting and admin that fills the day, so the principal and the team can focus on relationships, negotiations, and the deals themselves.

How can a management consultant or M&A adviser use AI?

Management consultants and M&A advisers can use AI for research, analysis, document drafting, and internal knowledge management. This work is research-heavy and expertise-driven, which is exactly where AI delivers the largest gains when it is implemented well.

How can a medical practice use AI?

Medical and specialist practices can use AI for referral letters, patient communication, file notes, and internal knowledge. AI handles that administrative and communication load, so the principal and their team get hours back for the clinical and patient work that only they can do. The focus is admin and communication, not clinical judgement.

How can a veterinary practice use AI?

A veterinary practice can use AI for records, client communication, and day-to-day admin. A vet practice is a principal-led business where the owner usually carries both the clinical work and the running of the business, so AI frees the owner to focus on patients and on leading the practice.

How can a lawyer use Claude?

A lawyer can use Claude to draft and review documents, summarise contracts and long matter files, research points of law, and turn messy histories into clear file notes. Claude is strongest when it is set up with the firm's own precedents, templates, and house style, so the output reads like the firm rather than a generic chatbot.

How can an accountant use ChatGPT or Claude?

An accountant can use ChatGPT or Claude to draft client emails and advice, explain complex tax and compliance matters in plain English, summarise financial statements, and document repeatable processes. Whichever tool you prefer, the real gain comes from installing your firm's context, so the AI reasons about your clients and standards rather than answering in the abstract.

What is Claude Cowork, and how can a professional services firm use it?

Claude Cowork is a desktop AI assistant from Anthropic built for non-technical professionals. It works directly with the files and folders on your computer, drafts and organises documents, and carries out multi-step tasks, all in plain English with no coding. A professional services firm can use Claude Cowork to turn its own files, templates, and judgement into a working assistant that drafts proposals, file notes, and client communication the way the firm would. It is the tool Adam works with most, and the centre of the advisory work.

Which AI tool is best for a professional services firm: Claude, ChatGPT, Copilot, or Gemini?

For professional services firms we usually start with Claude and Claude Cowork, because they are strong at reasoning, writing in your voice, and working directly with your files. ChatGPT, Microsoft Copilot, and Google Gemini can all do the job too, and if your firm already runs on Microsoft or Google, Copilot or Gemini may suit your stack. The tool matters less than the setup: the firms that win install their own context and judgement, whatever platform they choose.

Is it safe to use AI like Claude or ChatGPT with confidential client information?

Used carefully, yes. The keys are choosing tools and settings that do not train on your data, keeping genuinely sensitive material out of general consumer chatbots, and putting clear guardrails in place for the team. Setting those boundaries is part of the advisory work, so your firm gets the productivity without putting client confidentiality at risk.

How is AI advisory different from a marketing agency or a technology consultant?

An agency executes tasks on your behalf. A technology consultant installs software. An AI advisor builds genuine capability inside your firm, so your people know how to use AI well, and that capability compounds over time.

What is the AI Founder Brain?

It is a private AI built around the founder. It captures how you think, decide and write, so the AI works in your context rather than guessing like an out-of-the-box tool.

What is the AI Business Brain?

It is the business layer. Your operations, clients, positioning, offers and IP, captured so AI reasons about the business the way you do.

What is the AI Firm Brain?

It is the whole firm unpacked. Every role gets its own set of AI agents and workflows for the work they do, so the firm's knowledge stays in the business instead of walking out the door.

Which brain do we start with?

The AI Founder Brain. Once that is working, we build outward to the business, then across the firm.

How do I find out if this is a fit?

Read the Leverage Yourself overview. It covers the methodology in full and is the clearest way to assess whether the partnership makes sense.

Build real AI capability in your firm.

Book a 20-minute conversation with Adam. We will look at where your firm is and whether the advisory partnership is a fit.

Book a quick conversation → 20 minutes · Adam answers personally · No obligation