Bluewire Media is an AI advisory firm. Adam works with established professional services founders across Australia, helping accountants, financial advisers, mortgage brokers, lawyers, doctors, and property specialists get AI working properly in their business.
Adam works privately with a small number of clients each year, and keynotes and runs AI workshops for firms and conferences.
Leverage Yourself™ is a 12-month AI advisory partnership working directly with Adam. Over the first six weeks you build a Business Brain, a private AI thinking partner installed around your own judgement, voice, and business context. From there the focus shifts to aligning your digital presence and building demand that arrives already warm. The result is a business that leans on the founder a little less, and compounds a little more.
See the AI Advisory program →Adam keynotes conferences and runs practical AI workshops for professional services firms, sessions that show financial advisers, mortgage brokers, accountants, and other professionals how to put AI to work, without the tech overwhelm.
The private advisory work is structured around three pillars, built in sequence.
Build capacity by installing a private AI thinking partner into your business, one that reasons within your own judgement, voice, and context.
Align your online presence with your real-world reputation, so trust is established before anyone picks up the phone.
Build demand through relationships, content, and platforms that suit who you already are. Demand that arrives warm.
Adam Franklin has been advising professional services businesses since 2005. He has built a 30,000-strong email list over 21 years and delivered keynotes across Australia and internationally.
He is the co-author of Web Marketing That Works, a number one Amazon bestseller published by Wiley, and his work has been featured in Forbes, Entrepreneur, and the Sydney Morning Herald.
He teaches what he has built and tested inside his own business first. He lives on the Sunshine Coast with his wife Lou and their two young kids.
Bluewire works with a curated group of established professionals. Typically mid-to-late career, running a team, with a solid reputation and a business that has been going for years. They have heard of AI, they may have had a play with it, but they haven't found a way to make it work specifically for their business. They want to. They just need the right person to show them how.
If that sounds like you, this is a good place to start.
"I have doubled my income without putting any more staff on. I went to New Zealand for two and a half weeks, the first proper holiday I'd had in years. My team were writing proposals just like I would write them, handling everything, because they had the AI toolset. Best holiday ever."
Take your time to read the AI Advisory program, which spells it all out, and see whether it's a fit. The next step is a short call to confirm.
Or email adam.franklin@bluewiremedia.com.au with a line about where you are and what you are working on.
Adam Franklin is an AI advisor based on the Sunshine Coast, Australia. He is the founder and director of Bluewire Media, which he co-founded in 2005 with Toby Jenkins. Over 21 years he has helped thousands of business owners and professionals build marketing and AI systems that generate clients without constant effort. He is the co-author of Web Marketing That Works, an Amazon number one bestseller, and a keynote speaker on AI for professional services firms.
An AI advisor helps business owners and professionals install AI into their business in a way that actually fits how they work. That means starting with context: understanding the business, the ideal client, the decision-making standards, and the voice of the founder, and then building AI systems that use that context rather than ignoring it. The result is an AI thinking partner that reasons within your specific business, not a generic chatbot. An AI advisor guides the process, and the client owns the output.
Bluewire Media is an AI advisory firm founded in 2005 and based on the Sunshine Coast, Australia. It works with a small number of established business professionals each year through the Leverage Yourself™ program, a 12-month private advisory partnership focused on building AI and marketing systems that let a founder's expertise, reputation, and relationships do more of the work. Bluewire is an advisory practice, not an agency. It does not manage campaigns, write ongoing content, or build technical AI systems on behalf of clients.
Leverage Yourself™ is a 12-month private AI advisory partnership for established business professionals. It is structured around three pillars: AI You, which builds capacity by installing a private AI thinking partner into the client's business; Digital You, which aligns their online presence with their real-world reputation; and Virtual You, which builds demand through relationships, content, and platforms that suit who they already are. The program begins with a six-week AI Leverage Install, then moves into weekly sessions through the Bluewire Boardroom and private 90-day Compass Calls with Adam. Investment is $3,000 per month.
AI Edge is Australia's AI training program for professional services firms. Adam Franklin is the head trainer and delivers the IP and training content across keynotes, one-day masterclasses, and group programs. AI Edge is run in partnership with Captivate Events and has delivered training to financial advisers, mortgage brokers, accountants, and other professionals across Australia. AI Edge provides training at scale; Leverage Yourself™ through Bluewire is Adam's private AI advisory offering for those who want closer, more personalised work.
Bluewire Media was founded in 2005, making it one of Australia's longest-running digital marketing and AI advisory firms. The business has operated continuously for over 21 years, through the rise of social media, content marketing, and now AI. That longevity reflects a consistent philosophy: build assets that compound, work with people who are genuinely ready, and grow in ways that make the business more sustainable rather than more complex.
An AI consultant typically assesses your systems and builds or implements solutions on your behalf, so you receive the output but not the capability. An AI coach focuses on skills and accountability, helping you learn to use the tools. An AI advisor sits closest to your decisions, working alongside you to install AI into your own business so you own the capability, with the judgement and strategy to use it well. Adam Franklin's work is firmly in the advisory category. Clients build their own Business Brain, develop their own AI workflows, and leave with systems they understand and can keep developing independently.
AI advisory through Bluewire is for established business professionals: founders, directors, managing partners, and principals of B2B professional services firms who have built something real and want to use AI and marketing as levers rather than identities. The typical client has strong expertise, a solid reputation, and existing relationships, and wants those assets to travel further without more effort, more noise, or more of their time. This is not a program for early-stage businesses or those still finding product-market fit.